Wanting to experiment with e-mail design, I decided to create a concept e-commerce platform, Leo & Vio. The online shopping destination ells designer goods for men and women. Keeping it true to a lot of upscale online retailers, I wanted the overall design to be very clean and simple while still playing up my fun experimental design style. I pulled it off by using a combination of editorial typefaces, muted color schemes, and sophisticated patterns. Check out the e-mail blasts below!