PROCESS | Deception of Perfection

Jade Purple Brown
jade purple brown
jade purple brown
jade purple brown

Creative Director: Jade Purple Brown
Model: Freya Haworth of Select Models London
Photographer: Vera Biriukova
Photo Assistant: Marcus Ebanks
Stylist: Aisha Jimoh
Makeup Artist: Inga Kunigonyteno
Hair Stylist: Virginie Moreira
 

Deception of Perfection is about a the very perceiving lives that people showcase on social media. Much of what is posted online is only a small fraction of someone's life. The whole story is rarely ever shown, which is why it's so important to not compare our lives to anyone else's.

I had the pleasure of shooting this editorial when I visited London last fall. It took a lot of preparation and patience to concept and produce the shoot. The process helped me learn a lot about working with other creatives and directing a team as a whole. There will definitely more experimentation with creative direction in the future!