Iyve's is a Brooklyn-based artist known for creating dreamy, nostalgic R&B music. I had the pleasure of creating cover art for her new single 'Prove It. The track is the perfect summer anthem, that merges the pop world and alternative soul/electronic realm together, creating a fresh electric sound.
- MOOD BOARD -
Iyves' Creative Director, Nwabisa Tolom, let me know that she was drawn to the minimalist approach I took in THIS illustration. And Iyves made it very clear that she wanted the art to feel nostalgic and exude feminine and sensual energy.
You can see in the mood board, I decided to dive into a warm color palette, using earth tones and pops of fiery reds and oranges to create a radiant/luminous feel. I show Iyve's walking through the desert with her hair blowing in the wind, which reflects the freeing and independent nature of the song. I drew her wearing a bright orange jumpsuit and hoop earring to add a 70's vibe to the art, and played with gradients and texture to add more depth to the piece.
Listen to 'Prove It' below and let me know in the comments below how you feel about my visual interpretation of the song.