Process

PROCESS | The_Ones / Zappos

The_Ones is a new retail concept by Zappos that celebrates women in sneakers. I was asked to draw the Nike Cortez, New Balance x-90, and Adidas NMD_R1 to help promote the "Sneaker of The Week" on their website and social platforms.

This project was a real challenge for me, because instead of using my signature color palette, I had to work with the brand colors. Though the colors were a lot less muted then what I generally go for, I was able to create 3 illustrations that celebrate individuality and femininity on sneaker culture.

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PROCESS | Lenny Letter

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Lenny Letter is a weekly online feminist newsletter created by Lena Dunham and Jennifer Konner. I was asked to create an illustration for Aneesa Bodiat's essay "The Women’s Gym Where We All Look Like Ninjas". She talks about her experience kickboxing with hijab- and niqab-wearing aunties taught her about her own brand of Muslim feminism. 

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Here's a look at the inspiration behind my illustration. The goal was to show the sisterhood between the kick-ass Muslim women in the kickboxing class. I drew inspiration from Adidas and Nike collections, strong femme friendships + and non-traditional Muslim clothing. The color palette is a representation of the feminine and powerful energy that the group of women possesses. Click here to read the full story.

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PROCESS | Brit & Co

I was commissioned by Brit + Co to create Illustrations celebrating Earth Day. Using bright pops of color and a collection of different textures, I illustrated my own interpretation of Mother Earth, the 4 elements, and nature motifs. The Images were posted on Brit + Co's Instagram throughout the month of April as apart of  their Earth day campaign.

Wanting  to provide more insight behind this project, I thought it would be cool to show a bit of the process through the gif images below. You'll see my initial sketches I sent over to Art Director, revisions and the final artwork. A lot more color changes and tweaks were made in between, but heres a small glimpse of what it took to produce this collection of illustrations. 

 
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PROCESS | Toyota

I was asked by Toyota to create a series of illustrations that embraces the brands "Let's Go Places" spirit, while celebrating black identity. The outcome was a collection vibrant illustrations that reflect the black millennial woman, living her best life and remaining true to herself. 

This project was a really big deal for me. Having the chance to collaborate with such an established brand was such a blessing. Getting total creative control to create whatever I saw fit made this project even more enjoyable. 

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PROCESS | R29 Unbothered

I was commissioned by Refinery 29 to create Illustrations for their Instagram account @R29Ubothered. The platform was created and made for black millennial women, celebrating the beauty, strength, and power within the community. I was asked to illustrate Toni Morrison, Nina Simone + Marian Anderson to celebrate their legacy and birthdays during the month of February. I accompanied each illustration with phrases that directly relate to the work of each women. 

This project was really exciting for me since Refinery 29 has always been one of my dream clients. I greatly admire the work of the R29 Design team, so It was mind blowing that they reached out to me and asked me to be apart of this project.

Looking forward to sharing more upcoming projects with you all! xx

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PROCESS | January 2018 Art

So here's everthing I made this January! I had fun experimenting and expanding the world of my "Women Of Color" series, along with playing around with type + body forms. It was interesting to see the responses each piece got. Some worked and some didn't, but most importantly I stayed consistent and kept putting my work out there. Let see what February brings!

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DREAM IN HD ~ Rebrand

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DREAM IN HD is an online platform that shares the stories of doers who dare to see their dreams in high definition, even when their paths look unclear. I gave the website a full rebrand including logo design, supporting patterns, templates & fun quotes for social. 

This project was really fun to work on no only because the founder & Editor in Chief, Maricia was so great to work with, but because I was able to be apart of a mission I truly believe in. 

Check out the full rebrand below! And don't forget to visit DREAM IN HD's Instagram + Website.


LOGO DESIGN | Minimalism meets fashion. A straight forward sans serif with a playful interpretation of shades.

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COLOR PALETTE | Bold meets feminine — with daring pops of color.

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SUPPORTING PATTERNS | All about taking steps, fitting the peices together & pushing foward.

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INSTAGRAM ART DIRECTION |  Quote & feature templates + electric phrases to highlight the spirit of the brand.

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Putting in the Work

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Over the past few months I've been on a quest to figure out my illustration style, and I've finally landed in place that feels right to me. I love using monochromatic color palettes to create colorful human forms with big swoopy hair with expressions of strength and self-awareness. The women I draw are a reflection of who I hope to be: bold, resilient & Unfuckwittable.

I'm excited to add onto the world of these characters and continue to put in the work to refine my illustration style even further.