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Sephoria House of Beauty


Sephoria House of beauty is a highly-immersive two-day beauty event fusing high-touch physical and digital experiences unlike anything seen before. In collaboration with the Sephora creative team, I designed the visual identity for the event, creating a wide variety of different illustration assets. The artwork was used for the event branding and decoration, packaging, online and print communication, social media custom event stickers, website and mobile app as well as custom-made swag.

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LOGO

 
 
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BEAUTY ICONOGRAPHY

lips, eyes & beauty product icons to be used throughout the event design.

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CHARACTERS

A wide range of characters that celebrate diversity and individuality.

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PLANTS

Various flowers & greens to help fill in the event space for a communal feel.

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SWAG BAGS

Attendees took home goodie bags that included all of the latest in beauty.

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LOS ANGELES METRO

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EVENT SPACE

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GIPHY STICKERS

 
 
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WEBSITE

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